- Luxury Watchmakers Fishing for friends on Facebook
- After Global luxury brands, Watchmakers are now embracing Social Media as a great way to receive feedback from consumers and engage younger audiences. As Vacheron Constantin’s Marketing Director states, ‘a lot of the comments on the brand’s fan page are in Chinese.’
- This points out to a key challenge for today’s Social Media marketers and CMOs: how to manage your global outreach.
- Shared by Barbara – @mitoubab
- Five Tips for Luxury Marketers in China
- With China expected to surpass the U.S. to become the world’s second largest consumer of luxury goods, luxury brands are tapping Chinese affluent market.
- Shared by Héloïse – @LOeez
- Scott Devon On Building a Modern Luxury Superbrand
- Last month, Scott Devon, creative director and founder of LA Museum of Contemporary Art made another mark by opening DEVON. Devon is a design lab dedicated to creating innovative luxury products that exemplify the American spirit.
- This is an interesting concept because stores both online and offline are becoming more specialized and focused on a certain aesthetic. Sites like http://theghostlystore.com/ and others are curating content and products across a wide range of luxury categories and blending them all together. Luxury retailers should consider merging other products that they may not sell to build an atmosphere of inclusion and taste-making.
- Shared by Jon – @joncronin
- How To Launch, Brand, and Engage A Luxury Twitter Profile
- This past year, research found that most brands are irrelevant on twitter. And in most cases, Tweeters aren’t talking to you or about you, they just don’t know you exist.
- So how does a luxury brand bridge the gap from socially irrelevant, to Mr/Miss Popularity?
- Shared by Andrew – @Genghis_Kwon
- Isn’t That Chanel Cheeky? [video]
- For a luxury brand such as Chanel, the idea of robots made out of product is unexpected. But the concept from Peter Philips, Chanel’s Creative Director of Makeup, was to switch it up into a journey of characters made from powder, brushes, and lipstick.
- Love? Don’t love? View video here
- Shared by Theresa – @theresag
- Love to hear your feedback…what news do you really want to hear?
- Credits: Reuters, AdAge, Signature9, TwitTip, Nowness
